Automatic pet feeders from China were being imported, and the company wanted Amazon to certify the packaging so that it could be sold in the United States. Pet Mate wanted to switch to a local packaging provider to avoid the rising expenses of production and transportation.
With a one-color flexo print onto a brown cloth, the team at Smurfit Kappa Beacon was able to replicate the exceptional quality of the Chinese packets at a more manageable price.
Every each pack had to pass tests by the International Safe Transit Association (ISTA), which presented a fresh challenge for the Beacon crew. In order to deliver an ISTA 6 test for this endeavour, it collaborated extensively with the brand-new Smurfit Kappa ISTA lab in Northampton.
Smurfit Kappa Beacon said in a statement that “The result was printed die-cut e-commerce boxes which worked to increase brand awareness, reduce product damage, and create a memorable unboxing experience. With the help of the ISTA testing lab in Northampton, the Beacon team had the expertise required to certify their packaging for Amazon.”