Automatic pet feeders from China were being imported, and the company wanted Amazon to certify the packaging so that it could be sold on the site. Pet Mate sought to switch to a local packaging provider because of rising manufacturing and shipping costs.
By using a one-color flexo print on a brown cloth, Smurfit Kappa Beacon’s team was able to replicate the high quality of the Chinese packs at a more reasonable price.
Each each pack’s need to pass International Safe Transit Association (ISTA) testing presented a fresh challenge for the Beacon crew. With the help of the brand-new Smurfit Kappa ISTA lab in Northampton, they were able to deliver an ISTA 6 test for the undertaking.
Smurfit Kappa Beacon said in a statement that their efforts resulted in printed die-cut e-commerce boxes that did wonders for brand recognition, product safety, and the unboxing experience. The Beacon crew had the knowledge and experience to get their packaging approved by Amazon with the support of the ISTA testing facility in Northampton.
