With the advent of the COVID-19 pandemic, the world has suffered a lockdown, where only the groceries, medical, and other essential products shops were open. This led to the shutdown of all other commercial spaces such as offices, schools, and other commercial and educational institutes such as gyms and coaching. This has disturbed the routine of several health-conscious people and fitness freak across the world, leading to the rising download of several fitness apps on their mobile phones. These are the leading factors currently boosting the demand in the global fitness app market.
Fitness apps are integrated with machine learning (ML), artificial intelligence (AI), and other latest technologies to help its user in the best way possible. These apps provide a personalized experience to their users or subscribers. Several gym chains have introduced their personal fitness app for their customers to help them keep healthy even when they are not able to go to the gym at any point. Though it does not provide any workout equipment, it has several exercises, diet tips & charts, along with the integration with fitness gadgets to track basic health vitals like heart rate, oxygen level, footsteps, etc. These features are foreseen to bolster the growth in the global fitness app market.
Another factor contributing to the global fitness app market is the increasing purchase and usage of smartphones by people around the world. In addition, the increased adoption of fitness gadgets ad wearable like Fitbit and Apple watch is also aiding in the market’s growth.
The global fitness app market is divided broadly into type, platform, device, and region. In terms of type, the market is segregated into activity tracking, diet and nutrition, and exercise & weight loss. On the basis of platform, the market is classified as iOS, Android, and others. Based on devices, the global fitness app market is segmented into tablets, wearable devices, and smartphones.
Geographically, North America is expected to lead the global fitness app market within the forecast period, with the US registering the highest market share in the region. This is attributed to changing lifestyle, the presence of various big & small industry players, and a rising number of people suffering from obesity. The region is followed by the Asia Pacific, due to the rise in awareness about health and fitness among the people in the region. Besides, increased usage of smartphones and rising disposable income is also likely to boost the regional market growth.
The key players leading the global fitness app market are Appster, Fitbit, Inc., Adidas, MyFitnessPal Inc., FitnessKeeper, Azumio, Inc., Under Armour, Inc., Nike, Noom, Aaptiv, Appinventiv, and Applico. These players keep on researching and adding new features in their apps to improve their customer base and lure new customers as well. To cite, recently, a well-known app, HealthifyMe in June 2020, known for its best nutrition and health support came up with HealthifyMe Studio that provides live interactive workout sessions for its customers.